15 Reputation Management Statistics That May Surprise You

The proper approach to reputation defense is unique to each client. An effective reputation management strategy is based on a detailed analysis of a client’s reputation position, predetermined goals, and the industry’s current trends. These trends in the way consumers make decisions online are constantly changing and evolving.

Every year, there are new findings on how people interact with search engines and social platforms. These reputation management statistics inform and influence the way we manage our clients’ reputations. We curated a list of industry statistics from several research surveys and studies on social media, digital marketing, and SEO.

Here is a roundup of 15 Reputation Management Statistics in 2018 that may surprise you.

1. 53% of online shoppers are most likely to trust recommendations from other customers when choosing between different products. – Statista
2. Google processes 3.5 billion searches per day. – Business Insider
3. 75% of US Adults have Google’d themselves, and 48% said the results were not positive. – TechPlus
4. 45% of people say they have found something in an online search that made them decide not to do business with a person. – TechPlus
5. 56% have found something in an online search that solidified their decision to do business with a person. – TechPlus
6. More than 90% of all internet searches are taking place through Google and the company subsidiary Youtube. – Business Insider
7. 69% of job seekers would turn down an offer from a company with a weak online reputation, even if they were unemployed. – Corporate Responsibility Magazine
8. Job recruiting via social media is growing with 84% of organizations using the method currently and 9% planning to use it. – SHRM
9. 71% of those who used social media for recruiting said it was effective in decreasing time to fill non-management, salaried positions. – SHRM
10. 33% of Prospective employees would require above a 50% increase to accept an offer from a company with a bad reputation versus 20% of prospective employees looking at an offer from a company with a good reputation – Corporate Responsibility Magazine
11. 7 in 10 Gen Xers are more likely to make purchases from brands they follow on social media. – Sprout Social
12. The average response time for a brand to reply to a user on social media is 10 hours, while the average user will only wait 4 hours. – Sprout Social 
13. 90% of internet searchers haven’t made their mind up about a brand before starting their search. – Search Engine Watch
14. 51% have discovered a new company or product when searching on their phone – Search Engine Watch
15. 86% of women will look at social media before deciding to make a purchase. – Business Insider

Wondering how these reputation management statistics should influence your online reputation strategy? Schedule a free consultation with Repair Bad Reputation today!