Building an online reputation is all about being proactive in a meaningful and effective way. Your online reputation, in today’s world, is simply that—your reputation. While having no online reputation is better than a bad one, it could signal that you may not know your way around the Internet. That would make it difficult to get hired for practically any job these days.
The Internet is connectivity, and people use social media to connect 24/7. Online reputation management is essential, especially if you are even remotely associated with a business. Creating your own profile also negates having to repair a bad reputation about you created by someone else.
Malicious reputation damage does occur. It can either be accidental or malicious. If it happens, you can always explain to co-workers and others what happened. It may be possible for them to write positive content that will help displace, or minimize, negative information. Much of the information that you will have to remove though will require your own hard work.
People can use it to their advantage for good or bad. One thing for certain is that it cannot be ignored. To survive and prosper, you will have to remain vigilant. Negative information can only rank in Google search results if it outpaces positive and useful information.
Google your name or company name on a regular basis. Build your reputation knowing that what you or your company says or does helps determine what others think of you. It is one of the best and quickest ways to find out what people are thinking and sharing. It all falls under the category of reputation repair, marketing, and management.