Enterprise Reputation Management – A Comprehensive Guide

Enterprise Reputation Management – A Comprehensive Guide

Reputation management is clearly important. For a business to work and grow effectively, there should always be a standard when it comes to nurturing and protecting its online reputation. No matter if it’s a small start-up or a medium-sized business, the ability to monitor and enact ways to protect its reputation should always be in consideration.

No statement is as important as protecting the online reputation of an enterprise-level business. When talking about enterprise businesses, we are talking about companies that have thousands of employees and whose work in the industry can be considered of extreme importance. Take businesses that offer manpower or produce products or goods needed by other huge industries. If a company were to go under, there could be huge repercussions.

For today’s blog post, we are going to take a look at how online reputation can become a huge impact on corporations and enterprise-level businesses.

The High-Level Importance of Corporate Reputation

For a corporation to continue its business, trust should be established not just with the business owners, the corporate leaders, and its employees, but with business partners and consumers as well. In fact, it is so important that around 25% of a company’s market value is directed attributed to its reputation.

By definition, corporate reputation is the collective opinion of people about a corporation or enterprise. This collective opinion is largely based on news coverage, search engine results, and the publicized actions of the company itself. For the owner of the enterprise or corporation, always think of those three; any actions done through those mediums will always get public attention and scrutiny. More so, with the advent of social media platforms.

While huge corporations will always ignore negative public sentiments when operating on their own, it becomes a very different story when all negative publicity act as one. This is a phenomenon called a negative social storm. This is when a company or business is sieged with negative comments and publicity not just in actual media coverage, but on social media too. In fact, the negative impact on a company on social media platforms is huge, as it can directly cripple your corporate reputation.

Consider the following facts:

• A total of four (4) negative search results is all it takes for your corporate reputation to plummet.
• An enterprise can lose up to 70% of its business potential due to negative social mentions.
• 69% of job seekers do not want to work for a company that has problems with its corporate reputation.
• 41% of companies revealed loss of revenue was often due to a reputation-related event.

How Should Enterprise Companies Practice Reputation Management?

There are many ways for an enterprise business or organization to practice efficient reputation management:

Always be on the Lookout for Customer Feedback

Remember that a negative storm only happens when one or more people have something negative to say about your product and/or service. They use social media to air out their frustration regarding your company. So before that goes out of control, it’d be wise to talk it out with the complainants before things get out of hand.

Your Online Digital Marketing Strategies Should Be Built on Solid Reputation Management Tactics

Good reputation management tactics revolve around whitehat SEO techniques and other organic content strategies that should cover most of the negative publicity online. While most of this negative content will not be completely erased any time soon, with the help of good SEO techniques, these negative reviews will be covered up by good content about your company instead.

Social Media Monitoring is a Must

Even if your company has thousands of followers, you always need to keep an eye on your company’s social media activity. This way, you can spot an incoming negative social media storm from a mile away and you can start creating the necessary precautions to weather out any kind of negative publicity.