There are still a lot of misconceptions about what reputation management entails. Some view reputation management only as robust social media monitoring, or even reputation repair. The truth is, it can be both, and even more. Companies, big or small, can benefit from a clear understanding of its true concepts. Keep in mind that people are always talking about your brand in ways that will impact business and sales. Prospects, clients, and customers will chat about your products, leave comments, and update their social media accounts about their daily experiences.
2018 is here. Understand that your online reputation is just that—your reputation. There is nothing in the universe that can protect a company, or people, from criticizing or praising your brand going forward. Freedom of speech is great, but not so good if your company is struggling to survive defamation. Companies should apply the following rules for 2018 and well beyond.