**Updated March 2020
Whether you’re a corporation or an individual, you can benefit from monitoring your personal brand online. It can be a challenge to track and monitor your name or brand in online search results if you are doing it manually. Thankfully, there are plenty of tools that can help you monitor your personal brand, your services, and your products.
Many people are under the assumption that only big companies need to monitor their online presence. But actually, anyone can use online tools to keep track of their mentions on the internet. You don’t need to work in PR to benefit from the knowledge of how and when you are being covered online. It is important to know about positive mentions of your brand or name, as well as negative comments about you or your company. This knowledge allows you know do damage control when needed, and proactively shape the overall perception of your brand. In this article, we will look at some free resources that can be used to effectively monitor your personal brand online, and how to use them.
If you already use Google Alerts, this may sound familiar. If you don’t, it’s time to start implementing the service into your reputation monitoring routine. Many individuals don’t take advantage of this free tool, and it can greatly benefit your online reputation.
Google Alerts allows users to set up monitoring for keywords, phrases, or topics. With the tool, you can receive alerts via email daily or weekly. You can set up Google alerts for you name, your company names, job titles, or even a subject you are interested in monitoring.
There are a few limitations to Google Alerts. The service cannot access information that is behind passwords, such as mentions on private social sites. You may need to use another service for these types of mentions to monitor your personal brand.
For social media monitoring, the top tool for tracking mentions is Hootsuite. While the site does offer premium services, they also have a free option that allows users to monitor 3 social profiles without charge. This can be any social media account, such as a Twitter profile, Facebook page, Instagram account, etc. Not only can you track mentions of your name or company name, but you can also manage these profiles, post updates, provide responses, and more.
Hootsuite, can be a really great tool for combining your social monitoring and other online efforts. This tool can help you identify your target audience, interact with them, and form relationships with your key demographic. By tracking your mentions, you can develop an understanding of your social network.