Most prospective clients thoroughly research a lawyer online before enlisting their services. The online reputation of any law firm has a significant impact on their revenue. As a law firm, your reputation must be positive when new clients search for information about you and your case history. Repair Bad Reputation has gathered some tips on Reputation Management for Law Firms, that will satisfy prospective clients and keep referrals coming your way. Many lawyers don’t realize their reputation is hurting their business until it’s too late.
The reviews and testimonials that new leads find online about your Law Firm will be a factor in whether they trust you with their case. No one will risk losing a suit to work with a lawyer with predominantly negative reviews. Whether you’re aware of it or not, reputation management is a vital part of your Law Firm’s livelihood. The question is, how do lawyers or law firms properly manage their online presence?
First things first – it is way easier to build a positive reputation than to repair a negative one. If you provide exceptional service to your clients, not only will they send you word-of-mouth referrals, they are also likely to provide direct feedback in the form of reviews or testimonials. This feedback is an essential piece of reputation building. The more positive content you have to optimize, the easier it will be to suppress information you aren’t proud of online. Are angry past clients posting negative content? Address negative feedback head on, and control the conversation by ensuring that your clients are happy with your services. A reputation management firm can help you handle existing negative content if your online reputation needs repair.
Law Firms often forget that they can use social media to reach new clients. But using social media for client acquisition only works if your online profiles reflect your good reputation. Without an active social media presence, your Law Firm’s reputation will appear suspicious.
There are many opportunities to foster trust and credibility with potential clients if you are responsive on social media. If you post relevant resources and engage in conversation with current clients, and they may tag or share with friends who are looking for law services. Use social media to learn more about your client base – what can you do to enhance their experience? Linked In, Facebook, Twitter, Instagram, and Google+ are all social media platforms people reference when looking for direct feedback on a potential lawyer.
Successful reputation management takes a lot of effort and a significant amount of time. Many Law Firms find that monitoring the reputations of their lawyers while also managing a firm can be an enormous task. An established Reputation Management Firm can assist you in improving the online presence of your Law Firm, while you focus on the real work – your cases. If your reputation needs repair, defense, or management, your firm will benefit from working with a reputation expert.
Do you want to know more about Reputation Management for Law Firms? We can build your reputation. Call Repair Bad Reputation for a FREE consultation!