Reputation Management for Musicians: How to Control the Conversation

In the music industry, brand visibility is vital. For listeners to become fans, they have to be able to find you online (and like what they see and hear). A successful musician has talent, ambition, and an online reputation that aligns with their goals. Your music, tour dates, booking information, and other relevant info should not only be easy to find online but also fit in with your image. Regardless of what kind of music you make, there are a few things every artist should know about reputation management for musicians.

1. Accessibility = Exposure

What are music consumers and industry professionals looking for when they search for you on the internet? In the music industry, marketing is all about raising awareness. If people can’t easily access your music, how can they be aware of it? Search results of a musician or band name should reflect their image, as well as what they have accomplished in the industry. It is critical for the first search results to provide a path for fans to take action that progresses your career. You should aspire to only have positive search results on the first two pages of any internet search regarding your music.

Positive Search Results:

• Music Streaming Platform Pages (Spotify, GooglePlay, SoundCloud, ect.)
• Your Official Website (Updated with your bio, photos, tour information, and press)
• National Coverage
• Positive Reviews from Music Critics
• Curated Social Media Accounts
• Live Event Photos and Video
• Booking and Inquiry Information

Negative Search Results:

• Negative Feedback from Reviewers
• Stories from Unhappy or Unsatisfied Fans
• Social Media Accounts with Content that is Inaccurate or Out-of-date
• Poor Quality or Outdated Performance Videos or Photos
• An Outdated Website (Anything that doesn’t showcase your current level of work)

If the first two pages of search results have any information on them that you wouldn’t want a record label or fan to see, a reputation management firm may be able to assist you. A reputation expert can help you suppress negative content and build up results you want to highlight.

2. Control the Conversation by Utilizing Social Media

Your social media accounts shouldn’t just be used to share pictures of your lunch. Your music needs to be easy for your fans to find, follow, and share with their friends on social platforms. Utilize social media pages to engage your fan-base while pointing them to your work. Create content to excite fans, such as music videos and behind the scenes footage. This shareable content should link back to your music streaming platforms (Spotify, Itunes, Google Play, etc). Delete or untag any content that doesn’t align with your image or brand. Consistency is key.

3. Press is a Game-Changer

Another essential piece of reputation management for musicians is press. Although it is important to suppress negative content, having a strong online presence isn’t just about negating bad press. It is vital to be constantly getting new coverage of your music. A reputation management firm can help you secure national coverage and press to help you build a positive reputation online. Optimizing this content will drastically improve your online image.

A Reputation Management specialist could be a valuable addition to your team. After evaluating your current online presence, a consultant can create a unique strategy to improve your reputation and image. Successful Reputation Management involves the evaluation, repair, defense, and management of an artists overall online reputation. An expert focus in these areas could change the course of your career.

If you’re interested in learning more about reputation management for musicians, visit Repair Bad Reputation to schedule your FREE consultation today!