Reputation Management Statistics

By: Dennis Paul | May 13, 2016

Reputation Management Statistics

Reputation management statistics 

Reputation management is now a must for individuals and businesses.

Reputation management statistics: the power of search engines.

In 2010, online reputation-monitoring via search engines has increased – 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006.

Reputation management statistics: The concern for the corporations.

87% of the company executives surveyed believe that reputation risk is more important or a lot more important than any other strategic risk facing their firms.

looking for a new job.

According to an article in the Huffington Post, 37% of employees research an applicants facebook page.  Out of this “65 percent reported that they (wanted to see if an applicant) “presents him- or herself professionally.” Half used the sites to determine if the person would be a good fit with the company’s culture, and 45 percent wanted to learn more about the candidates’ qualifications.

78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)

Reputation management statistics: College admissions.

In 2012, ‘The percentages of college admissions officers who say they have Googled an applicant (29%) or visited an applicant’s Facebook or other social networking page to learn more about them (31%). Of these admissions officers report(ed) that they’re finding something that negatively impacted an applicant’s admissions chances. Kaplan

Reputation management statistics: Online reviews.

In 2014, according to Search Engine Land, a very credible source for information online,

88% Of Consumers Trust Online Reviews As Much As Personal Recommendations.

According to this survey, nine out of ten people ‘trust’ online reviews as much as personal recommendations.  Trust is used as a metrics when trying to quantify reputation.  This is why online reputation repair or reputation repair matters. This is a way the public can quantify reputation and this one statistic alone says that I would trust information I found online from an anonymous source 90% of the time, how I would trust a close friend or family member. The social implications are vast.  Bright local, reported that 92% of users will use a local business if it has a 4 star rating

71% of consumers say positive reviews increase their trust of a business.

A one star increase on Yelp could increase your profits by ten percent.

Nearly 97% of consumers say they read online reviews about local businesses

100% of people looking at this page are interested in reputation management services

And Wikipedia states that

• 86% of online U.S. adults have used a search engine like Google to find more information about another person
• Among online U.S. adults that have searched someone else online, 42% have searched someone before doing business with them. Of those that did, 45% have found something that made them decide not to do business.

If these reputation management statistics do not convince you of the need to hire an expert perhaps you should not hire an online reputation repair expert at Repair Bad Reputation.