Reputation management is now a must for individuals and businesses.
In 2010, online reputation-monitoring via search engines has increased – 57% of adult internet users now use search engines to find information about themselves online, up from 47% in 2006.
87% of the company executives surveyed believe that reputation risk is more important or a lot more important than any other strategic risk facing their firms.
According to an article in the Huffington Post, 37% of employees research an applicants facebook page. Out of this “65 percent reported that they (wanted to see if an applicant) “presents him- or herself professionally.” Half used the sites to determine if the person would be a good fit with the company’s culture, and 45 percent wanted to learn more about the candidates’ qualifications.
78% of executive recruiters routinely use search engines to learn more about candidates, and 35% have eliminated candidates based on the information they found. (ExecuNet)
In 2012, ‘The percentages of college admissions officers who say they have Googled an applicant (29%) or visited an applicant’s Facebook or other social networking page to learn more about them (31%). Of these admissions officers report(ed) that they’re finding something that negatively impacted an applicant’s admissions chances. Kaplan
In 2014, according to Search Engine Land, a very credible source for information online,
According to this survey, nine out of ten people ‘trust’ online reviews as much as personal recommendations. Trust is used as a metrics when trying to quantify reputation. This is why online reputation repair or reputation repair matters. This is a way the public can quantify reputation and this one statistic alone says that I would trust information I found online from an anonymous source 90% of the time, how I would trust a close friend or family member. The social implications are vast. Bright local, reported that 92% of users will use a local business if it has a 4 star rating
71% of consumers say positive reviews increase their trust of a business.
A one star increase on Yelp could increase your profits by ten percent.
Nearly 97% of consumers say they read online reviews about local businesses
And Wikipedia states that