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Reputation recovery is perhaps the most important yet also the most difficult process when it comes to online reputation management. That’s because just like most important things in life, a broken reputation will always take some time to heal and get back on track.
However, the task is not impossible; a company’s online reputation, no matter how damaged it is, can be put back together. It’s going to need a lot of help, though, not just from you but from many other factors.
For this article, we are going to discuss a great deal about reputation recovery. We’ll tackle what it is, how to get back a brand’s lost or damaged reputation, and how to move forward from a huge reputation loss or crisis.
When negative reputation strikes, it usually does when you’re the least aware that it’s happening right under your very nose!
For those who are not aware of what a reputation crisis is, it’s a series of events where negative publicity gets a lot of attention on social media that transforms into a storm. One good example is when a negative review or bad mention gets a lot of attention through likes and comments.
The negative media storm may come from any of the following:
This is particularly destructive for any organization, as it completely throws away any confidence that a potential client or customer may have about a brand’s product or service.
During any reputation crisis, it is often the time when the CEO shines the most. During the crisis itself, this is usually the time when a CEO has to make a lot of hurried decisions in order to compensate for any losses that a company might incur due to the negative publicity. As such, the reputation of the CEO also needs to be repaired after the whole media storm. Some of the things that the CEO of a company has to recover after a negative media crisis are the following:
So when thinking about reputation recovery, one also has to take into account how the brand or business’ CEO can take advantage of getting his/her reputation repaired as well.
Apart from the CEO’s reputation getting tarnished, an uncontrolled reputation crisis can also destroy your brand’s corporate reputation. Corporate reputation is the degree to which the general public thinks about your brand’s reputation.
Corporate reputation damage may include any of the following:
The road to reputation recovery might seem long, but it is very important. Especially if you’re the CEO or owner of the company that needs it.
Reputation recovery is more than just getting any and all negative publicity removed from Google. It’s also about getting the record straight about your accomplishments as a person and as a business leader. When it comes to Google search pages, the first page of the search results is always presented as your digital resume. There’s limited space in the search results to tell the entire story about yourself, which is why the content on page one is crucial and should be presented in the best way possible.
According to a study conducted by most reputation control experts, around three-quarters of the respondents in the study believed that consumers tie their perception of a brand based on their perception of the brand’s executives.
Apart from recovering a CEO’s reputation, there should also be a focus on corporate reputation recovery. What this means is getting back a brand’s corporate reputation back to its pristine state. It is a brand’s most valuable asset and it can be severely damaged during a negative crisis. Without control over the crisis, negative mentions coming from the public are the least of your worries; the possibility of your brand getting boycotted by the public is a big threat that can cost your business thousands or even millions of dollars.
To get your company’s reputation back on the road to recovery, here are some of the best steps that you can follow:
The road to reputation recovery is always never easy. There are a lot of things to do and consider. When you’re ready to start getting your brand’s reputation back on track, it’s always important to set realistic goals. Don’t expect people to start buying or getting your services ASAP while you are working on recovering your brand. Instead, it’s okay to take a step back and review the things that you can and cannot control.
Being the owner of a brand or company, there will be times when you are just too busy to handle everything on your own. When the time comes that you need professional help to get your company back on track, then don’t hesitate to do so. Reputation control and recovery are never easy topics to handle, thus don’t feel bad if you have to spend money to hire someone to do it for you. Of course, you can also choose which company to hire, so focus your energy on that too!
Reputation recovery involves a lot of planning and analysis. It’s very easy to get confused and overwhelmed when planning everything from scratch. That’s why creating a reputation recovery roadmap is an important step toward getting your brand’s reputation repaired. It involves a lot of search engine optimization, content creation, and social media monitoring. If you don’t have the time of day for those things, then don’t feel embarrassed to seek professional help!
Finally, as the owner of the brand or company, you should also do your share in the reputation recovery process. One of the simplest yet effective ways to repair your reputation is through publishing positive content about your brand and/or business. Learn how to build a simple website, write good content about your business, and then share those on social media. If you’re getting the help of a professional reputation management company, you can also inquire if publishing positive content about your brand is also part of their services.
Are you finally ready to get your company’s online reputation back on track? If your answer is YES, then we are here to help.
Feel free to take advantage of our free consultation. You can contact us by phone at (888) 805-4121 or by email at info@repairbadreputation.com.
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