CALL US: (888)-805-4121
Managing one’s online reputation is never easy. Nor is it also easy to keep watch over one’s online social profiles for long periods of time.
We never want to simply stay in front of our computers for hours and hours. We all have a business to run and people to manage. Business owners also have to spend their precious time on meetings and trying to catch up with prospective customers in order to get them to buy or choose their products/services.
But with that in mind, one can’t also ignore online reputation. According to an online consumer consults review by Trustpilot in 2020, nine out of ten people read reviews online before deciding to buy a product. That’s a whopping 89 percent. So if you leave your online reputation to the clouds, then there’s a big chance that a single negative review about your business is going to cost you A LOT. Not just with money, but with time and opportunities.
That’s why we’re going to introduce you to the 8 best tools for managing your online presence or reputation. With these tools, you can simply automate certain simple functions, such as sending you an email should there be positive or negative reviews about your business, alerting you to a potential sales opportunity, or just letting the program itself send automated emails to simple inquiries or responses.
There’s no particular order for the tools that are featured in this blog post. With that in mind, do some research on how each of the tools would fit for your current online reputation campaign first before buying or paying for a subscription for any of these tools. Remember, pick the tool that will really help you and your business the most!
So without further ado, here are the best 8 tools for managing online reputation:
Probably one of the best online reputation management tools out there, Reputology is what many companies need in order to protect their online reputation. The tool specializes in review tracking, a feature that lets you easily find and monitor brand reviews online.
Reputology works best for companies who are very particular about reviews from Yelp, TripAdvisor, and Facebook. The tool is also location-specific, which is a very helpful feature for companies that are aiming their businesses within specific areas of a town or city!
Another popular online reputation tool, the Brand Grader gives clients a quick overview of a brand or company’s online presence in a mere matter of seconds.
Simply choose the company that you’re interested in checking and you’ll see the following information at once:
Perhaps the best thing about all these features is that they’re all for free. Of course, with a free tool, don’t expect too much about the validity of the data provided. The tool is not designed to be a very comprehensive one and will work best together with other tools!
Most people who are interested in online marketing know what Similar Web is. It’s often used as an online tool for ranking websites. However, there is also an enterprise monitoring tool included in Similar Web, which will help your business more in terms of managing online reputation.
Similar Web lets you benchmark your website against other websites for certain factors, such as how long visitors check out your website, the page views per visit, and the bounce rate for your website. With this data, you will understand how you stack up against your business rivals and make quality adjustments for your website.
A little different from the tools mentioned above, Get Five Stars is more of a tool that can help businesses get actual five stars. These days, it’s important for certain businesses to always get the maximum ratings from guests. You have hotels, restaurants, and other businesses that offer specific services.
Get Five Stars will give the user the option to share their happy reviews on other major websites. This will really help in getting an establishment the 5-star rating that they need from Google or other high value websites.
Going back to social media monitoring tools, Mention is another unique tool that features a very simple but powerful way to monitor your brand.
The tool is a robust, comprehensive Google Alerts which will give you, the user, real time alerts every time your company or brand is mentioned online. So whether it’s a positive or negative mention, the tool will give you the heads up all the time.
Mention also has powerful analytics which gives the user access in checking and comparing with competitors certain factors, such as sentiment, influence, reach, and voice.
Buffer has all the qualities of a known online management tool; it has features that both involve social media and brand reputation. Your website is not the only one that will bring in new customers into your business; social media is also widely used for attracting more customers and helping these customers decide whether they should buy your product or not.
Buffer lets you schedule and send posts to all your social media accounts from one place. With that said, Buffer is a favorite among business owners who want to use social media to attract people, but don’t have the time or effort to manage social media platforms.
Buzzsumo is a unique species when it comes to online reputation management tools. Like Buffer, it allows the user to find the latest viral content and spread it across social media, blogs, and news. The user can use this feature to identify why that particular content is viral and then apply those lessons to his/her own content.
But what makes Buzzsumo an effective online reputation management tool is the fact that it identifies influencers. Influencers are like the rock stars of the social media world; like them or hate them, these people have the charisma to pull in hundreds of people to follow what they like. And that’s something that most companies would want to have; an influencer advertising their brand!
Finally, we have SendInBlue. This nifty tool is on a whole different level compared to the tools above because it’s a program that allows the user to create an email marketing campaign even if the user has no experience doing so.
But wait, what does email marketing have to do with brand reputation management? Well, imagine if you’d get an email from a total stranger, asking you outright if you want to buy something from his/her company, you’d probably get upset right away, right? With SendInBlue, the user can fully customize their email campaigns so that they’ll look better and be nicer to read. Which, in turn, will definitely improve the first impression of a potential customer towards your brand!
Are you finally ready to get your company’s online reputation back on track? If your answer is YES, then we are here to help.
Feel free to take advantage of our free consultation. You can contact us by phone at (888) 805-4121 or by email at info@repairbadreputation.com.
© Repair Bad Reputation 2021 – All Rights Reserved.