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In this day and age, where the Internet is perhaps the most important tool for marketing and building a company from scratch, it is very important to get your online reputation up and running in no time at all. Not getting your company the reputation it needs could prove to be its undoing.
A lot of people say that the most difficult part of managing a business today is not the part where you grow its reputation. Most of the time, it’s how you manage your brand’s reputation that defines the thin line between success and failure. The statement is partly true; we have Facebook, Twitter, Instagram, and a whole lot more social media platforms to thank for making it easy to grow a brand’s online presence. All it takes is pushing for a good marketing strategy, some well-placed blogs here and there, and your brand’s online reputation should flourish.
That’s all well and good, but when it comes to maintaining your brand’s online reputation, this is where the challenge starts. The truth with every brand or company out there is that you can’t please everyone. There will always be that voice of dissatisfaction, no matter how much effort you or your team puts out in making sure that every worker or customer is treated fairly. Most company owners sometimes don’t realize the power a disgruntled employee or customer can bring against your company’s online presence. They ignore the threat for so long that when they realize no one is buying or getting their service, it’s already a little too late.
Are you still feeling good about establishing your brand’s social presence? If your answer is yes, then that’s good! The scenario presented earlier is just one of the many common online reputation mistakes that companies have to watch out for.
Yes, managing your brand’s online reputation is never easy, but by avoiding the following mistakes, you can help keep your company’s online presence as positive you possibly can or, in case you’ll face some negative press in the future, you’ll be able to contain it before the whole mess gets bigger.
Sometimes, the key difference between trying to get your brand’s online presence up and running and then maintaining it is the consistency of effort that one drives through with the campaign. Most of the time, brand owners are all too eager to get their company’s online reputation up and running that they’ll spend a great deal of time, effort, and money on their brand’s reputation campaign. But when all’s said and done, maintaining your company’s social presence suddenly becomes a bore. Before you know it, you’ve entirely neglected your company’s social presence.
The key to maintaining your brand’s online reputation is consistency. And to gain consistency, you can employ these two tactics:
Probably the most fatalistic out of all online reputation misconceptions, the only absolute truth about your brand’s online presence is that it needs to be taken care of. It doesn’t grow suddenly on trees nor can you pay for it.
Some company owners actually believe that their brand’s online presence will take care of itself naturally and that through hard work and dedication, the positive reviews will keep coming and that their company won’t be experiencing any negative feedback or press. The truth of the matter is, it sometimes doesn’t matter whether you work hard for your company or not. Sometimes, all it takes is bad publicity coming from a disgruntled ex-employee, a negative review from a dissatisfied customer, or a barrage of malicious fake reviews coming from trolls who were probably paid by a rival company to destroy your brand’s image.
Remember the catchphrase “It’s not personal, it’s only business”? That should pretty much define how important it is to always separate anything personal from the professional. Be it comments, suggestions, or viewpoints, a company owner should always learn how to be tactful and quiet. This includes voicing your opinions on company business channels.
Another mistake most companies do when it comes to negative feedback is that they intend to not do anything about it. That is probably the worst thing that you can do for your brand. Yes, nothing will be resolved even if you do give a proper reply or explanation, but at the very least, a business that is really concerned about its customers will make an attempt to give a proper explanation regarding any unfortunate event that earned the ire of this said complainant.
Surprisingly, there are still examples of companies out there who use forbidden techniques that can boost a website’s organic traffic. These so-called blackhat SEO processes not only destroy your company’s online reputation but can also damage your website’s online presence. Google has a long time history of punishing websites that use illegal SEO techniques and it’s not pretty; most of the websites that were punished are having a difficult time getting their websites back into Google’s first page rankings.
Maintaining your online presence is synonymous with honesty and integrity. So if you’re putting up fake online reviews to get your company’s online reputation up, then you’re no better than the malicious trolls who spend hours submitting malicious content against your business. This is also a dying practice since most social media websites are now very strict with new accounts suddenly popping up in their servers to post fake positive reviews for your business.
And one more thing; people are not that dumb when it comes to distinguishing a fake online review from a real one.
Finally, the last common online reputation mistake that you have to avoid is searching for any quick fix for any online reputation issues. You are only going to waste your time and effort looking for those instant solutions because, if you aren’t aware, there is absolutely no quick fix for negative press or publicity.
Even before the advent of the Internet, if someone manages to hurt your reputation, then there is a lot of work to do in order to get people’s confidence back. You have to straighten out your act, get a new publicist, pay the newspapers, radio, and television ads to bring out positive publicity stunts, and others. Now back in the day, all of those cost a fortune. Even today, those traditional forms of promotion still cost an arm and a leg. However, we now have Facebook, Twitter, Google search, and a whole bunch of other online tools and websites. However, the process doesn’t change and it’ll really take some time and commitment to get any damaging press under control.
But hey, the good news though is that it is possible! Now it all just boils down on how you’re going to handle your online reputation management!
Are you finally ready to get your company’s online reputation back on track? If your answer is YES, then we are here to help.
Feel free to take advantage of our free consultation. You can contact us by phone at (888) 805-4121 or by email at info@repairbadreputation.com.
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